Monetization project | Dezy It, Inc.
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Substitute Pricing
For Fundoo Friday, the use case is to play games and have fun with colleagues and peers.
Other substitutes could be
- In-house events: The HR team themselves create a ppt, organize breakout rooms, prepare agenda for fun activities
- Outsourcing to event planners and organizers: The company outsources the entire recreation responsibility to a vendor
- Multiple online games: There are a bunch of websites that offer free multiplayer games for users
Substitute | Cost/Pricing | Flexibility | Efforts/Adoption | Core Users |
|---|---|---|---|---|
In-house events | Low | Low | Very High | Early-stage startups, agencies, and SME |
Outsourcing to event planners and organizers | Very High | High | Low | Mature stage companies, Large enterprises |
Online games | Low/Free | Medium | Very Low | Early-stage startups and small companies |
Monetization Design
Who to charge
Core and Power users of Fundoo Friday will be charged.
As per the definition from the previous assignment
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Core user:
Someone who plays at least 1 - 2 games in a week
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Power user:
Someone who plays more than 3 games in a week
The Champions and Loyal customers of Fundoo Friday are as follows:
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Champions:
The segment of users who have experienced the core value proposition of Fundoo Friday and have not only completed 30 days of free trial, but also extended the free trial will be targeted and driven to pay for a subscription.
Loyal customers:
The segment of users who have experienced the core value proposition of Fundoo Friday haven't completed 30 days of free trial, but have proven to be a core/power user based on activity will be targeted and driven to pay for a subscription.
When to charge
The perceived value is time.
The user gets a free trial for 30 days to experience the core value proposition of the platform.
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On day 30 when the trial ends, the user either gets to extend the free trial for another 30 days to aid the process of deciding as to if they are willing to spend money and they find it valuable or they take up a paid subscription plan once the free trial ends.
A screen has been created to show exclusivity and create an urgency to get a paid subscription at a discounted price for a limited time.
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What to charge
The user will be charged for time - Monthly subscription
The core value proposition of Fundoo Friday is playing games with colleagues and peers.
How much to charge
We have been validating the right price for Fundoo Friday by talking to our core and power users.
Each license costs INR 99 for 30 days.
Pricing Page Design
Two chosen effects for pricing discovery are
- Middle option is always right
- Scratch price effect
The current price discovery screen has been attached below.
It seems vague with no features, value created, and effects stimulating the user to opt for a paid plan.
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